I believe in the subtle power of understatement. Whether crafting a comprehensive brand identity or conceptualizing a simple logo, every pixel and hue is carefully chosen to create an aesthetic that engages the viewer’s eye and invites curiosity to know more. Today, my journey in design has become a pursuit of crafting immersive brand narratives. I aim to be the person behind the scenes who crafts an experience connecting people with ideas and products that improve their lives.

GRAPHIC DESIGN

Packaging Design

PR PACKAGE CONCEPT: Protect Humans x Tower 28 Brand Collab

Gloss meets guard. In today’s world, women’s safety is more critical than ever. GlossGuard is more than a product; it’s a statement of support for women navigating uncertain environments while reclaiming their confidence and freedom.

The GlossGuard campaign is a collaboration between Tower 28 Beauty and Protect Humans, blending self-expression and self-protection in a way that feels empowering, stylish, and functional for girls. The campaign introduces a limited-edition bag charm that combines Tower 28’s cult-favorite lip gloss with Protect Humans’ innovative safety alarm. This product is designed to keep girls feeling safe, confident, and ready to shine wherever they go.

Social Media Graphics for Guess Jeans

Branding and Packaging

CPH LIGHT FESTIVAL

I developed a simple visual identity for the upcoming Copenhagen Light Festival 2025, aiming to capture the event’s essence and atmosphere while ensuring its visibility and facilitating communication with various stakeholders. Drawing from the activities of the 2024 program, I utilized them as examples to inform the content and design approach of the identity.

COPENHAGEN ZOO

My rebrand of Copenhagen Zoo aims to engage and inspire young minds about nature, the environment, animals, and science. The design approach focuses on making complex concepts accessible and exciting for young audiences, leveraging fun colors, playful illustrations, and interactive elements. Through engaging storytelling and dynamic visuals, I will ignite children’s interest in wildlife conservation and environmental stewardship.

Furthermore, this rebrand seeks to challenge negative perceptions of zoos by highlighting their crucial role in research and species preservation, by showcasing the positive impact of zoos on biodiversity conservation and promoting ethical animal care practices.