As a Social Media Intern at GUESS Inc., I worked across both the Guess Jeans and Guess Originals lines to support digital marketing initiatives. My role focused on trend research and competitive analysis, designing branded assets for Instagram, TikTok content creation, and developing internal presentations to support campaign strategy and visual direction.
For GUESS JEANS, I designed Instagram graphics and reusable templates using Adobe Illustrator and Photoshop, making sure to stay consistent with established brand guidelines. I also created internal pitch decks and research presentations using Canva and Keynote that visualized trend insights and competitive analysis.
With GUESS ORIGINALS, I participated in an intern-led social media campaign project where I contributed to concept development, creating shot lists, and designing all Instagram media graphics. I was also responsible for editing short-form video content used for Instagram Reels and TikTok. This experience strengthened my skills in storytelling, video content editing, and aligning creative with brand tone while working on a fast-moving and collaborative team.
