For Protect Humans, a safety brand focused on young women, my goal was to create a branding guide and imagery that felt empowering, stylish, and trustworthy all while clearly communicating the product’s core purpose: safety. The challenge was designing within someone else’s vision while still elevating the brand’s identity across packaging, social content, and ecommerce assets.

Through this project, I gained experience in building a brand system that speaks to a specific audience, learned how to align my creative direction with a founder’s vision, and deepened my skills in photography, ecommerce strategy, and brand consistency across platforms.

Skills: logo design, packaging design, photography