I learned about manufacturing from the ground up: researching how materials are sourced, from heavy-duty canvas to custom zippers and hardware. I explored different printing methods like screen printing and heat transfer, testing how each one affects the look, feel, and durability of a design.
Most importantly, I learned how digital design translates onto a physical surface: colors shift, lines blur, and texture plays a much larger role than it does on screen. It pushed me to think beyond aesthetics and consider how the final product would be held, used, and lived with.
I never launched Magpie, but I had a lot of fun imagining what it could be.
This hypothetical tote bag brand was inspired by the it girl. The one whose bag holds a little bit of everything: receipts, lip gloss, love letters, a vintage lighter, and maybe last night’s bar napkin.
Magpie is for the collector of chaos, the girl who’s a little all over the place, but somehow always put together.
Through this project, I practiced my skills in brand identity, product design, and visual storytelling.
